Atlanta Video

Call us at 770-558-4059


Our Sony PMW XDCam F3 is outfitted with a 7 inch HD monitor, 35mm, 50mm and 85mm prime lenses, a Litepanels MicroPro battery-powered light and other accessories to make this our workhorse camera. Perfect for filming interviews, testimonials and b-roll,this camera captures beautiful HD images, a narrow depth of field allowing for soft backgrounds. We also offer a TVLogic 17" HD-SDI monitor with this camera package.

Sony F3 camera and TVLogic HD monitor

The camera's Super 35mm-size CMOS sensor offers a variety of advantages over smaller sensors, including increased control over depth of field, higher sensitivity in low light, lower image noise, and an exceptional dynamic range. Unlike smaller, broadcast-style sensors or the larger "full-frame" sensor found in some DSLRs, the PMW-F3's chip is on a par with Hollywood film cameras, in terms of field of view and depth of field. That means complete compatibility with cine-style film lenses and consistency of vision for cinematographers used to shooting on 35mm film.

Another advantage of the camera's highly efficient sensor is its low power consumption--only 24W. Not only does this mean a standard 12V battery can last nearly 3 hours, but the low amount of heat the sensor generates offsets the need for an internal fan--contributing to the camera's extremely light weight (just over 5 lb). As a result, this is the first CineAlta camcorder designed with a handheld form factor.

Using a solid-state workflow based on the XDCAM EX platform, the PMW-F3 records natively to professional SxS media, using the MPEG-2 long GOP codec in an 8-bit 4:2:0 color space. More demanding applications can utilize the camera's dual-link HD-SDI ports to output to an external recorder in 10-bit 4:2:2 or 10-bit RGB 4:4:4. (Above text is an excerpt from B&H Photo Video website F3 page)

For additional information, call us at 770-558-4059.


success stories

Forrester Media is what you might call a "turn-key'" production company. He has provided everything from camera crews to full live multi-camera productions for me, from Florida to Texas."

Leslie Gersing
Bloomberg News

Sony PMW F3 camera standing by for interview

Sony F3 35, 50 and 85mm prime lenses