Tips for Successful Freelancing and Interning
I receive phone calls and resumes on a daily basis, many from those interested in learning about or breaking into the industry. My first question is always "what do you do?" If they can't answer that, it's difficult for me to help them.
My best suggestion for everyone is to network. I seldom hire anyone that 1). I haven't personally met or 2). doesn't have a recommendation of someone I personally know. This is an industry of connections. The best place to make connections is at industry trade group meetings. You can find a listing of these groups on my resources page. Image Film and Video Center has listings of upcoming meetings, as does the Georgia Film Office web site.
So where do you start? Here's my list of suggestions:
What do you want to do?
This is sometimes the most difficult decision if you're in college and wanting to intern or look for that first job. Some possibilities include:
• Camera Operator
• Editor
• Producer
• On-camera talent
• Grip or gaffer
• Production Assistant
You should pick the area you find most interesting. If uncertain, use interning as an opportunity to see if you like the requirements of a specific job.
You should also indicate what discipline you want to work in: film or video. They are different, and should be treated as such. When someone tells me they want to work in 'film' - my first thought is that they should move to Hollywood, or at least be talking to someone other than myself. It's one of the mistakes new entrants to the industry make repeatedly.
I like to ask applicants why they want to work for my company. I follow up with the question: 'what does my company do?' If they can't answer that, the conversation ends. In other words, if you don't have time to do a little research, I don't have time to listen to your excuses.
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Create a resume
Once you've decided upon a discipline, create a resume that reflects your area of interest. You may need to create a different resume for different jobs if you're still undecided in a career path. A resume is intended to get you an interview - not a job. Generally you have 5-10 seconds for the reader to determine your specialty and qualifications before they either move on or look deeper. My suggestions in preparing your resume include:
• Focus on one area of expertise and highlight it
• Keep the resume to one page
• List only relevant education
• Include relevant experience, not every job you've ever held
• Include relevant associations of which you are a member
• Offer a demo reel if you have one available
Meet and greet
Success in this industry is accomplished in part through referrals. Of course to get a referral, you have to impress someone enough to recommend using you. But first you must meet those in a position to refer you. That's called networking. You must be visible for potential employers to know about you.
• Networking is a key element to successful freelancing and employment
• Join industry associations
• Volunteer at sponsored functions
• Always ask for business cards when networking
• Ask if you may follow-up with a call/resume
Personalize
One of the quickest ways for your resume or inquiry to find the garbage can is to send "bulk" quantities out to your potential employers. If you don't have the time to personally address your inquires, don't expect any personal response. Realize companies often receive dozens of inquiries a day or week. You need your resume to stand out from the crowd. Personalizing your resume and cover letter is one way to create interest - of course the content of the resume is also considered, but remember you need to make a good first impression. Bad first impressions are very difficult to overcome. Therefore:
• Create a cover letter specifically for your potential employer
• Never handwrite a label on a tape or disk you are sending to a potential employer
• Never bulk e-mail resumes
• Never write “to whom it concerns”
• Always know who the letter needs to be addressed to and their title
The interview
Following simple steps can improve your chances for being brought on board. Consider questions the employer may ask about your experience and work ethic.
• Be on time
• Dress appropriately (maybe a bit too nice)
• Why do you want to work for this company?
• What assets do you bring?
• Why should they hire you?
Stay prepared
Show through actions your commitment to being the right person for the job.
• Always arrive at the job on time, if not slightly early
• Be ready with any tools that are appropriate
• Be dressed appropriately
• Be professional
• Be the last to leave
Independent contractors
As an independent contractor, you're running your own business. Run it like one.
• Have necessary tax ID forms
• Know payment terms
• Set up separate checking account
• Obtain appropriate licenses and insurance
• Keep accurate records
• If you need help, get advice on setting up business
Wrapping up
If what you're currently doing is not producing results - change what you're doing. Make sure you:
• Know your job
• Network on a regular basis
• Stay prepared
• Arrive on time
• Develop a reputation for excellent work
• Remember this is a business, not a hobby
Good luck on finding that perfect internship or job. Getting started is always the most difficult part. Remember: network, network, network. Be seen by potential employers. Be known by potential employers. The more people that know you the more likely you are to get a referral, recommendation or job.
Best Wishes - and remember to network!
Michael Forrester
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